Carousel guide

What is a carousel?

Learn how to stand out more in Naver search results

What a carousel is

A carousel is a special display format in Naver search results that shows multiple items in a horizontally scrollable row. Users can swipe left and right to browse a variety of content, so more information is delivered efficiently.

Example

When a user searches for "restaurant recommendations", a carousel shows cards with restaurant photos, ratings and locations laid out horizontally instead of a plain list of links.

Benefits of carousels

  • Higher click-through rate: A visually appealing display catches attention and raises your click-through rate
  • More exposure: Appearing in a special format at the top of results greatly improves visibility
  • Brand awareness: A display that stands out from competitors builds brand awareness
  • User experience: Users can compare several options at a glance, which improves their experience
  • Mobile-friendly: A content format that works especially well on mobile

Carousel type

Naver carousels support a variety of content types:

  • Product: Shop products, prices and brand information
  • Recipe: Cooking instructions, ingredients and cooking time
  • Movie: Movie title, release date and rating
  • Course: Online lectures and education programs
  • Generic list (ItemList): Every other type of content

How it works

Carousels are implemented with JSON-LD structured data:

JSON-LD example
{ "@context": "https://schema.org", "@type": "ItemList", "name": "Popular restaurant picks", "itemListElement": [ { "@type": "Restaurant", "position": 1, "name": "Tasty Restaurant", "url": "https://example.com/restaurant1", "image": "https://example.com/image1.jpg" } ] }

If you include this structured data in your web page's <head> tag, Naver's search engine can recognize it and display it as a carousel.

How to implement

Implementing a carousel is simple:

  1. 1

    Step 1: Generate structured data with EOND SEO

  2. 2

    Step 2: Insert the generated JSON-LD code into your page's <head> tag

  3. 3

    Step 3: Wait for Naver's search engine to crawl it (usually 1–2 weeks)

  4. 4

    Step 4: Check that your carousel appears in Naver search results

Important

Carousel display goes through Naver's review, and whether it appears depends on content quality and user experience. Not every site is guaranteed to show as a carousel.